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Des performances et un retour sur investissements maximum. C'est ce que nous offrons aux plus grands annonceurs à travers le monde, depuis 2002. Nous avons développé la première plateforme unifiée de gestion des performances, qui propose une optimisation à travers les principaux canaux du marketing digital, notamment le Search, le Display et Facebook. Avec plus d'un milliard de dollars de dépenses média en gestion à travers le monde entier, notre expertise est sans pareille. Notre plateforme offre aux responsables marketing le contrôle et les éléments décisionnels nécessaires pour gérer efficacement des campagnes. Nos technologies simplifient l'optimisation des performances sur les marchés publicitaires digitaux à base d’enchères.
This quarter, we saw some interesting and some expected trends. Search spend significantly increased, particularly among retailers, with the holiday season dominating the quarter. In social, Facebook spend share reached 2.7% of biddable online advertising spend in Q4. Increases in social spend are coming from new ad budgets rather than subtracting from existing search or display budgets, demonstrating the growth and importance to digital marketers of search, display and social throughout 2011.
The proliferation of smartphones, tablets and other mobile devices is creating a paradigm shift in the way consumers not only research but interact and consume media. Recent Google internal data has shown that mobile queries have grown 4X since 2010, and by 2013 mobile queries will eclipse desktop searches. This provides an enormous incremental opportunity for performance marketers to capitalize on not only acquiring new prospects but putting their brand in the consideration set during the research cycle.
Marketers are inevitably wrestling with the problem of attaining the optimal media mix. Understanding what each channel’s value is and the optimal mix for the goals at hand adds an extra layer of complexity for already busy marketers. The days of the “last-click wins” mentality and one-off online strategies have drawn to a close. Attribution analysis enables a more accurate understanding of what leads to conversions, and these insights can lead to dramatic improvements in ROI.
Global Q4 2011 Digital Marketing Performance Report
Context Optional Announces Support for Google+ Pages Expanding Social Marketing Offering for Brands
Efficient Frontier Expands Its International Footprint with Acquisition of Downstream Marketing
Salon E-marketing 2012 : Comment développer votre base de fans Facebook et leur engagement ? http://t.co/mJ27fQUb #emarketing
L'explosion des tablettes (Infographie) : http://t.co/LtN0HoCC
Quelques astuces pour les comptes Retail : http://t.co/y0mLUNil
Social Tactics to Implement Now to Maximize Holiday Season Results http://t.co/yssy7pn8
Efficient Frontier et Context Optional sont au salon Ecommerce 2011 à Paris #ECParis2011
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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